This Privacy Policy forms a part of the Pakayak Terms and Conditions of Use. As used in this policy, “We”, “Us” or “Our” means Pakayak LLC, the owner of this website. “You” refers to the user of this website. Capitalized terms not defined in this Privacy Policy have the meaning given to them in the Terms and Conditions of Use.

We collect some information about You so that We can provide You with the Services. This Privacy Policy describes the information We collect about You (“Data”) and why We collect the Data and how that Data is treated and for what purposes We may share the Data and how You can contact Us about Your Data.

Please note: By using the Pakayak website, You consent to Our use of the Data as set out below.

Certain defined terms:

“Personal information” means information about a natural person that identifies such individual in an accessible form (such as first and last name, street address and city/town, e-mail address, telephone number, social security number).

“Services” means any services provided to you by Us on this website.

A. The Data We May Collect; Online Tracking

B. Why We Collect the Data

C. How We Obtain the Data

D. With Whom We May Share the Data

E. Security

F. Children

G. Changes

H. Your Rights to Access and Correct the Data

I. Contacting Us


  1. Information Collection and Use

a. Information You Provide Us

While using our website, we may ask you to provide us with certain Personal Information that can be used to contact or identify you. We may also use this information to respond to your requests or help us get the information you or services you requested.  Submitting Personal Information is voluntary, however, if you do not provide any Personal Information we may be unable to provide certain Services to you.

b. Cookies

We receive and store certain types of information whenever you interact with us. For example, like many websites, we use “cookies,” which are small electronic data files stored on a visitor’s computer containing information about the visitor. Unless a cookie expires or is deleted, a cookie will identify a visitor’s unique browser. On each subsequent visit to the website, the visitor’s browser will retrieve the cookie, allowing us to aggregate the number of return visitors. Pakayak uses cookies to test and optimize our website design and content. Pakayak is unable to identify an individual by using such technologies.  You can take actions with your browser to block cookies.

c. Web Analytics

We use Google’s Universal Analytics (“UA”) to monitor website usage and analyze aggregate demographic and interest data of our visitors. This information cannot be used to identify you as an individual. While some websites use these tools to serve advertisements on their sites, We only use them to analyze demographic data.

The information we collect during your visit includes but is not limited to:

  • The name of the domain you use to access the Internet;
  • The date and time of your visit to our Website;
  • The pages and documents you viewed on our Website;
  • The URL of the website you visited prior to ours;
  • The type and version of your Web browser and operating system; and
  • Your location at the time of your visit, down to the city level.

We do not associate any of the data we collect with you as an identifiable individual. Instead, we aggregate this data from all visits in order to improve our Website and provide you with a better user experience. The aggregate data is available only to our Website administrators. For more information, please read the Google Analytics Privacy Policy or click here to opt out of Google Analytics tracking.

d. Online Advertising and Tracking

Pakayak occasionally uses Google AdWords to provide online advertisement delivery and tracking. We may employ tools provided by Google AdWords to support Display Advertising, including Remarketing, Google Display Network Impression Reporting, data collection via advertising cookies and anonymous identifiers, the DoubleClick Campaign Manager integration, and/or Google Analytics Demographics and Interest Reporting. In general, this means that third-party vendors, including Google, may show Our ads on sites across the Internet based upon visits to Our websites. To implement these tools, We and third-party vendors, including Google, use first-party cookies and third-party cookies together to inform, optimize, and serve ads based on past visits to Our websites. You may opt out of Google’s use of cookies by visiting Google’s Ads Settings page. You can find more information about how Google uses AdWords information by reading the Google AdWords Privacy Policy.

e. Payment Data

Pakayak uses a third party service provider to process payment for purchases made on the website. When you make a purchase on the website using your credit card and billing contact information, this information is collected and stored by our third-party payment processors, and we may collect some limited information, such as your postal code and details of your transaction history. The use of your data by our payment processor is subject to its privacy policy, which is available at Stripe.


We collect Your Data to:

  1. To enable us to provide You with the Services on this website;
  2. Communicate with You about the Services and new products and services we may offer;
  3. Fulfill Our legal and administrative obligations;
  4. Enforce this Privacy Policy and the Terms of Use; and
  5. Protect the rights, property or safety of Us, Our customers or others.


We obtain Data in a variety of ways. For example when You fill in data to make a purchase on the website or contact Us directly by email concerning Your other transactions or experiences with Us.  In addition to data you provide to us, we use cookies to remember your preferences. Cookies are are small electronic data files stored on a visitor’s computer containing information about the visitor. Unless a cookie expires or is deleted, a cookie will identify a visitor’s unique browser. On each subsequent visit to the Website, the visitor’s browser will retrieve the cookie, allowing us to aggregate the number of return visitors. We use cookies to test and optimize our website design and content. We are unable to identify an individual by using such technologies.


We may share the Data with trusted business partners and third party service providers to enable them to perform functions of the website and to process Data on Our behalf, in accordance with the purposes in Section B above. We do not sell or trade the Data that personally identifies You. We may share statistical or aggregated Data that does not personally identify our users with advertisers, business partners and other third parties to help us improve our website

We do not control, and are not responsible for, the privacy and data security practices of these third parties. However, We will take reasonable steps to require such third parties to use the Data only for the purposes described in this Privacy Policy and in accordance with applicable law.

If applicable, Data may also be transferred to:

  • Local or foreign regulators, governments, courts, arbitrators and law enforcement authorities, including tax collection agencies and stock or other exchanges;
  • Persons to whom We may assign or transfer Our rights or duties under this agreement or under any other agreement We may have with or concerning You;
  • Persons in connection with any sale, merger, acquisition, disposal, reorganization or similar change of Our business (including any potential or actual purchaser of that business and that purchaser’s advisors);
  • Third parties, if so required to comply with mandatory legal or regulatory requirements; and
  • Address fraud, data security, safety or technical issues.


We use reasonable measures to secure data that we collect and store. Unfortunately, transmission via the internet is not completely secure, and we cannot guarantee the security of Data we collect. We will take commercially reasonable precautions to protect it from loss, misuse, unauthorized access, disclosure, alteration, and destruction. Despite the protective measures we put in place, You understand that no data security measure can guarantee complete security at all times.


The website is not directed to children under the age of 13, and We do not knowingly collect personal information from children under 13. If we become aware that we have collected Personal Information of any user under 13, we will delete such data.


We may amend this Privacy Policy from time to time. We will notify You to get Your consent before collecting any additional personally-identifying Data or materially changing Our uses or sharing of Data that is personally-identifying.  As to all other changes to this Policy, we will indicate on the website that our policy has been revised. By continuing to use the website following such notification, You are expressly acknowledging that you agree to and accept such changes. If we change this Privacy Policy we will post the revised Privacy Policy on our website and will indicate the revised Policy’s version number and effective date.


The accuracy of the information We hold about You is important to Us. You have the right to access the information We hold about You and have any inaccuracies corrected. Any access request may be subject to a fee to meet Our costs in providing You with details if the information we hold about You. Information on how to access data about You which we store can be obtained by contacting us via the email or phone number given in Section I.

If any of the information We hold about You is inaccurate, please let Us know by emailing Us (for contact information please see Section I below). We will respond within a reasonable period of time upon verification of Your identity.


If You have any questions about how We use your Personal Information or wish to exercise your right to correct your data, You can contact us at:

Pakayak LLC
Attention: Zinelle Mackro
PO Box 130
Old Lyme, CT 06441
860-788-4400 x102
info (at)